Television

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Television

Ikeas Game of Thrones ads are winning big on social media

HBO Ikea has been the big winner on social media during the final season of Game of Thrones so far, achieving the greatest social lift of the brands advertising during

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Television

Ad analytics startup Edo raises $12m to measure TV effectiveness

Edo, an ad analytics startup focused on measuring the effectiveness of TV and movie advertising by tracking web traffic, has raised $12m in Series A funding. Edo was founded in

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Walmart hires cable veteran to develop low-cost streaming service

US retail giant Walmart has hired Mark Greenberg, a veteran of the US cable industry and former CEO of streaming service Epix, to help develop its long-rumoured low-cost subscription streaming

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TV streaming services overtake pay TV for the first time

For the first time ever, there are now more UK subscriptions to TV streaming services like Netflix, Amazon Prime and Now TV than to traditional pay TV services such as

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Online video viewing set to exceed an hour a day in 2018

Global consumers are expected to spend an average of 67 minutes a day watching online video this year, up from 56 minutes last year, according to Zeniths Online Video Forecasts

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Isuzu drives awareness with Sky Sports content marketing series

Automotive brand Isuzu has teamed up with Sky Sports and Football Daily to produce a series of branded content videos aimed at driving awareness of its D-Max pick-up trucks. The

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Brits are spending more than £300m a month on TV streaming services

People in the UK spend £303.16m every month on TV streaming services like Netflix, Amazon Prime, Now TV, and Hayu. According to a survey of 2,0000 UK adults, conducted by

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Television

Disney brings together its TV apps into one hub

Disney has consolidated its TV apps, so now kids can enjoy their favourite Disney Channel, Disney XD, and Disney Junior shows all in one place. DisneyNow brings the three previously

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GroupM launches company to help advertisers target people across TV platforms

GroupM, the media investment group of advertising giant WPP, has launched a company that enables advertisers to target TV audiences across a range of platforms. Finecast enables advertisers to precision-target

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Consumers opting for on-demand TV is impacting their mental availability for brands

The continuing rise of paid on-demand TV consumption, along with the people spending more and more time on their smartphones, means that brands have less opportunities get the attention of

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Resources

Unlock New App Growth with OEM Advertising: Discover REPLUG’s Expert Guide

As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid

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Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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