Movers and Shakers: DAZN, DDB, News UK, MediaCom, VidMob, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the


Sky partners with TVSquared to measure true TV ad effectiveness

The tool, dubbed ‘Direct Web Attribution’, will enable advertisers to measure the impact a TV campaign has in generating interest and traffic to a brand’s platforms


NBCUniversal agrees TV attribution deal with TVSquared

All 42 NBC and Telemundo-owned stations, as well as nine NBC Sports Regional Networks, will provide a local TV attribution solution powered by TVSquared’s analytics platform


Love Island, TV and the power of the second screen

Jo Kinsella, chief revenue officer & executive vice president at TVSquared, dicusses why advertisers need to couple up TV and digital Digital ad spend is on an upward trajectory, expected

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