Viant

Viant buys itself back from Meredith

The media giant picked up Viant when it acquired Time Inc.

Viant

Viant closes UK operations as Meredith restructures Time Inc.

People-based advertising technology company Viant is going to cease UK operations, just shortly after its parent company, Meredith Corporation, agreed to sell Time Inc. UK to private equity group Epiris.

Viant

iPhone users more likely than Android users to be Gen X, wealthy and married

As the iPhone 8 and iPhone 8 Plus become available to most of the world, it has been found that iPhone users are more likely to be part of Generation

Viant

Viewpoint: Duelling the Duopoly

Not that it’s going to happen any time soon, but the vast majority of the ad tech industry would no doubt throw the party to end all parties if a

Viant

People Platform – Viant on making the most of its 1.2bn registered users

David Murphy talks people-based targeting with Toby Benjamin, VP of Viant When Viant bought MySpace in 2011, it acquired in the process what Viant VP Toby Benjamin describes as “one

Viant

Time Inc.s Viant Agrees Acquisition of Programmatic Ad Platform Adelphic

Viant, Time Inc.’s people-based advertising technology company, has agreed to purchase mobile and cross-channel programmatic advertising platform Adelphic. The deal, of which the terms were undisclosed, is expected to close

Viant

Awards Preview – Most Effective Cross-screen Campaign

Every day between now and the Effective Mobile Marketing Awards Ceremony on 17 November, we will be previewing the finalists in one of the 30 categories. Today, we look at

Viant

Movers & Shakers: PubMatic, Viant, Chartered Institute of Marketing, Zappar

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is a regular feature following the hottest hires in the industry,

Viant

Time Buys MySpace Owner (and Ad Tech Firm) Viant

US publisher Time has acquired ad tech firm Viant for an undisclosed sum. Viant operates a people-based marketing platform but is perhaps more notable for being the owner of MySpace. The social media firm was bought

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