The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is a regular feature following the hottest hires in the industry, so you can keep track of whos joined which company, and what theyre doing there.

PubMatic
Programmatic SSP Paul Gubbins has joined PubMatic as UK country manager.

Report to PubMatic VP EMEA Bill Swanson, Gubbins will be tasked with increasing spend with key agency trading desks, programmatic buying units and DSPs, and developing new premium publisher relationships for the company, with a particular focus on mobile and video inventory.

Gubbins was previously head of programmatic EMEA at Millennial Media, which was acquired by AOL last year, and prior to that has held senior roles at Adbrain, Weve, Rubicon Project and StrikeAd.

Viant
Ad tech firm Viant has hired Mark Wright as vice president of sales.

Wright, who will lead all commercial aspects of the business at Viant, joins from his role as UK managing director of Drawbridge, and has 18 years of experience in digital marketing and media sales, including time at DMG and Sky.

Wright is Viants first hire since it was acquired by Time last month.

Chartered Institute of Marketing
The Chartered Institute of Marketing has appointed a new CEO, Chris Daly.

Previously director of customer experience at the marketing professional body, Daly has been in the role of acting chief executive since last December but will now take up the position on a permanent basis.

Zappar
AR firm Zappar has hired Jeff Ridgeway as VP of US business to open its first office outside of London.

Ridgeway joins from Shazam, where he was director of sales, and has previously worked at Pandora and Cafe Press.

The new Silicon Valley office is a response to the amount of Zappars revenue – over half in 2015 – that comes from US clients including Hasbro, Warner Brothers and Universal NBC.