Vibrant Media

GDPR to cost brands 43 per cent of their EU audience data

Brands could lose the use of 43 per cent of their EU consumer audience data as a result of today’s implementation of the general data protection regulation (GDPR). According to

Vibrant Media

Vibrant Media Introduces Vertical Video Ad Format

Native advertising company Vibrant Media has introduced a vertical video ad format to North America, Europe, the Middle East and Asia-Pacific. It joins Vibrants pre-roll, In-Line and Lightbox ads as

Vibrant Media

Vibrant Makes In-View Ads Available Programmatically

Vibrant Media has made its In-View video, rich media and static image formats available programmatically, four months after launch. The In-View range joins the In-Text, In-Image and Adhesion banner formats

Vibrant Media

Vibrant Cuts the Weight of its Ad Units

Vibrant Media has cut the ad weight for its In-Text, In-Image, out-of-stream video and native ad formats by over 75 per cent to 30.5KB. The new ad units supports the Internet

Vibrant Media

Vibrant Takes In-Text Programmatic

Native advertising firm Vibrant Media is rolling out programmatic trading of its original native ad format, In-Text, after a successful beta test period. The green, double-underlined, hyperlinked keyword ad units

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