Xbox CMO exits Microsoft to join Roblox

Roblox has appointed Microsoft Xbox’s marketing chief, Jerret West as its new CMO. According to an internal memo seen by The Verge, West will depart the gaming giant on 30


Microsoft launches livestreaming ads for Xbox

The ads, which stream content generated by Xbox Interactive Studios, show live gameplay footage and give consumers the ability to interact with gamers in real-time


Halos Master Chief calls on gamers to Stand Up To Cancer

The ad is fronted by Xbox’s most popular exclusive character, Halo’s Master Chief, who calls on gamers to ‘make their next game count’ and take on the challenge of approaching their favourite games in a new way


Doritos teams with YouTubers for Xbox One X campaign

PepsiCo crisp brand Doritos and Microsoft’s Xbox have enlisted the help of media communications agency OMD UK and media technology company Oath to partner with three YouTube gamers, challenging them

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