Bid caching – programmatic innovation or an assault on trust and transparency?

As some advertisers start to take at least some of their media buying in-house, Oliver Gold, UK managing director of YOC, considers the part that controversial tactics like bid caching


YOC launches reactive scrolling ad format

YOC, a Berlin-based mobile-first ad tech company, has introduced an advertising format featuring a reactive scrolling function. The Sticky Scroller, available to purchase through YOC’s VIS.X programmatic platform, provides the


Nissan utilises YOCs programmatic mobile ad platform for Micra campaign

Automaker Nissan, through media agency Omnicom and its trading desk Accuen, has become the first to use YOC’s new programmatic mobile ad platform. The VIS.X platform carries out the purchasing

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