YouTube has launched a new element within its Creator Studio, where creators will have to disclose when they upload AI-generated content. YouTubers creators will now be required to check a
YouTubers The Sidemen have drafted in British darts sensation Luke Littler to promote their new cereal brand, BEST. As a result, Littler will appear in BEST’s launch social ad, which
YouTube Music and YouTube Premium have surpassed 100 million subscribers across over 100 countries, the streaming giant has revealed. The figure includes users who are on free trials, however, the
In an update to the its Terms of Service, YouTube announced its decision to rollout out advertising across more ‘brand safe’ videos, though creators are not eligible for any remuneration
After more than a year of talks facilitated the WFA-led Global Alliance for Responsible Media (GARM), the social media platforms have all agreed that they will follow definitions for harmful content as laid out by GARM
Shorts enables creators to shoot videos of 15 seconds or less, with the ability to string together multiple video clips, add music, control speed, and record hands-free with the help of a countdown timer
YouTube has been forced to respond to the ongoing coronavirus pandemic in more ways than one – taking steps to limit the spread of fake news, while lifting a little
Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.
Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.
Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support
Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst
But how do you select the right tool as per your needs in a crowded space? It is important to trust not only peer reviews but also independent analyst research