Teads has announced an exclusive UK partnership with publisher TI Media to deliver its inRead advertising technology across its titles.

Under the partnership, Teads will implement both video and viewable display advertising via Teads demand across all TI Media’s premium brands, with the goal of increasing ad monetisation scale and delivering the optimum user experience.

TI Media’s heritage spans over 160 years and includes over more than 40 UK brands, including Marie Claire, Country Life, Trusted Reviews, Woman&home, Horse & Hound, Ideal Home and Decanter. Teads’ platform now reaches over 1.5bn people across the globe, including 44.2m in the UK each month.

“From the outset we were impressed with Teads’ cutting-edge creative technology which delivers at scale,” said TI Media commercial product director, Toby Bicknell. “This will enable advertisers to further engage with our audience through Teads’ elegant advertising solutions and we look forward to utilising more of Teads’ capabilities as the partnership develops.”