Channel 4 has teamed up with Tesco Mobile to launch a new branded entertainment series designed to help families connect more deeply.

Called The Great British Phone Switch, the series explores how families navigate the shift from adolescence to adulthood by diving into their digital habits.

Launching on Channel 4 and YouTube on 19 June, the show will feature parents or guardians and their children trading digital lives for 48 hours, immersing themselves in each other’s online worlds.

Produced by Electric Robin, content from the series will also be featured on Channel 4’s Instagram, Facebook, and TikTok. The partnership with Tesco Mobile was arranged by EssenceMediacom.

Rupinder Downie, Content Solutions Leader at Channel 4 said: “Working with Tesco Mobile to bring this branded entertainment series to life has been exciting. Not only is it incredibly relevant but also with teenage children myself The Great British Phone Switch really resonated with me. Here at Channel 4 Sales, we aim to tap into the zeitgeist, and delve into brands KPIs to provide branded content that engages, entertains, and educates viewers.”

Thomas Pullen, Digital Commissioning Executive at Channel 4 said: “With great hosts and experts in Anna Williamson and Dr Martha, we hope The Great British Phone Switch will be an enlightening series for those navigating the central role phones now play in many young people’s lives.”