Tesco unveils hidden message ad backing women’s Euros teams
- Monday, July 7th, 2025
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Tesco has rolled out an out-of-home campaign offering messages of support for the England and Wales women’s football teams.
Created by the creative agency BBH, the campaign delivers words of encouragement to the two squads as they compete in this summer’s Euros.
At the heart of the campaign are a series of receipts featuring popular matchday snacks. However, hidden within these receipts are acrostic messages, including “You’ve Got This” and “Ymlaen Garfan,” which translate to “Let’s go” and “Come on team.” 
The added that the campaign is designed to connect with “the increasing number of supporters who host watch parties as a way of showing their support for their teams”.
