The Works has launched a new campaign celebrating “the magic of togetherness”, in time for Christmas

Titled ‘Time Well Spent,’ the campaign features the ad ‘Santa Pause,’ which stars a parenting influencer surprising families with activities, craft supplies, and toys designed to inspire quality time with loved ones during the holiday season.

As part of the initiative, the retailer has also hidden physical gifts across the UK for people to discover.

The campaign will run throughout December 2024, featuring competitions where families can win 12 days of prizes.

Lynne Tooms, The Works commercial director, said: “We understand that time is one of the most precious gifts we can give, especially during the busy festive season. Our Time Well Spent campaign is all about inspiring families to pause, connect, and create lasting memories. With Santa Pause, our parenting influencer star adds a sprinkle of fun and magic to remind everyone of the joy found in togetherness.

“We hope that our campaign, coupled with our creative product offering, will help families achieve this for Christmas—without needing to break the bank.”