Three Quarters of US and UK Businesses Have Mobile Jobs to Fill

51 per cent of companies have recently created mobile-specific roles, with 20 per cent planning to hire one or two new mobile people in the next year and five per cent planning to get between five and 10 new employees on board.

Most of those companies, 23 per cent, are looking for mobile device managers to keep their kit in order, with 20 per cent currently recruiting app developers and mobile content creators, according to research by Antenna Software.

The company polled 600 HR managers on their plans for creating mobile roles over the next 12 months. 25 per cent have found it difficult to find the right workers, with 93 per cent of those indicating that applicants did not have the right qualities for the job. 40 per cent have had such a high number of applicants that they have easily filled new mobile posts 

29 per cent have already brought in a mobile strategist, chief mobile officer or head of mobile to develop and execute mobile projects across their whole business.  

“While mobile and wireless technologies have been part of business culture for many years, we’re actually still in the early stages and only beginning to see the broad social and economic impact it will have for many years to come,” said Jim Somers, chief marketing and strategy officer for Antenna. “As mobile matures, we expect to see a greater number of businesses expand their mobile teams and identify a mobile strategist to lead the way and ensure long-term success.”