Three UK has become the Principal Partner of Chelsea Women’s, with the telecoms giant now sponsoring the team’s training kit.

Continuing as the Official Telecommunications Partner of Chelsea Football Club, Three’s branding will feature on the training kit of the women’s team as they prepare for this season’s UEFA Women’s Champions League, FA Cup and Women’s League Cup.

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As Principal Partner, Three’s logo will appear on all Chelsea Women players’ training kits, match day warm-up shirts and travel apparel for the coming season.

Fans are also able to purchase this range following a full retail rollout from the 2025/26 season.

Meanwhile, the telecoms giant offers exclusive deals on WSL match tickets, stadium tours and merchandise via its Three+ loyalty app.

Three UK and Ireland’s Chief Commercial Officer, Elaine Carey, said: “At Three, we are proud to shine a light on female talent, both on and off the pitch which is why the partnership with Chelsea Women is the perfect fit.

“Following an incredible number of years building the WeSeeYou network, we’re excited to continue supporting, celebrating, and connecting women in sport, to help them reach their full potential.”

Chelsea Football Club, Chief Revenue Officer, Casper Stylsvig, continued: “We are thrilled to announce the renewal of our partnership with Three. Since we began working together in 2020, they have been a steadfast supporter of the club and created really impactful campaigns, like the ‘Talk More Than Football’ mental health initiative.”

This partnership builds on from Three’s ongoing support and commitment to women’s football. Through its ‘WeSeeYou’ Network, Three recognises and rewards women across the sports industry.

It also provides opportunities for players, coaches, and others passionate about football to connect, celebrate and enhance their personal development through unique experiences and mentorships.