MASTERCLASSING

TikTok launches Spark Ads

Gabby Fernie

TikTok has today launched Spark Ads, a new format that enables brands to grow by elevating and sharing relevant, native content from the TikTok community. 

The aim of the product is to start conversations and ignite interactions between brands, creators, and the community.

Spark Ads enables brands to amplify existing organic videos that fit their campaign objectives such as video view and conversion with great flexibility and efficiency. TikTok is made up of creators who are redefining entertainment, starting trends and sharing with the world their take on popular products and services. Brands can now tap into the plethora of creative, diverse content and connect with the creators who help bring these products and services to life.

Along with amplifying original creative videos seamlessly through Spark Ads, brands can keep the fun going with Duet features enabled making it easy for the community to build on creativity.

UK coffee brand Costa used Spark Ads to showcase its menu to the TikTok community in an innovative way, bespoke to its customers’ lifestyles. The campaign drove over 42m impressions at just a £1.39 CPM. That translated into a gigantic 159 per cent increase in followers or 18,000 new fans.