ByteDance, the Chinese company behind popular short-form video app TikTok, could be making a move into the hardware space to develop its own smartphone.

The plan is to introduce a mobile phone preloaded with its own apps in order to try to reach more people, according to the Financial Times, citing a pair of sources. Other ByteDance products include content recommendation platform Toutiao and its international counterpart TopBuzz, short video app Xigua Video, and news aggregator News Republic.

ByteDance’s smartphone project comes after it acquired several patents and hired staff from Chinese phone maker Smartisan earlier this year.

The company’s desire to launch a smartphone can be compared to similar projects from major US tech firms, which have mostly failed and ByteDance, which is one of the worlds most valuable startups, could experience the same fate.

Google has found reasonable success with its Pixel devices and is, of course, responsible for the Android operating system that powers most of the world’s smartphones. On the other hand, Facebook called off plans to release a smartphone, while Amazon’s Fire Phone lasted a little over a year on shelves.

ByteDance’s TikTok app is massive in the US and India but, with the US blacklisting certain Chinese companies – most notably Huawei – and issues it’s had in India, it may be difficult to find a way to market a device outside of China. Even then, releasing a device only in China would be no easy feat due to the strength of the nation’s top smartphone makers.