TikTok Shop to launch in Ireland and Spain
- Tuesday, July 30th, 2024
- Share this article:
TikTok Shop is now preparing to launch in Ireland and Spain this October, with more European countries expected to follow next year, despite recently halting its European expansion plans.
According to Bloomberg, ByteDance, the parent company of the social media giant, has recently informed merchants and creator agencies to prepare for TikTok Shop’s debut in Ireland and Spain.
Subscribe to Mobile Marketing Magazine
Click here to get the latest marketing news free in your inbox every Thursday
In Spain, a team of 40 workers is ready to ensure a smooth launch. 
Additionally, the social media giant is actively hiring for roles in logistics, compliance, and strategy to support the rollout in Spain.
TikTok Shop initially launched in select Asian markets in early 2022.
After successful expansions into the United Kingdom and the United States, TikTok began inviting merchants in Germany, France, Italy and Spain to beta-test the feature earlier this year.
However, ByteDance decided to delay a wider European rollout to focus on growing TikTok Shop in the US.
