Tinder has launched a new European brand film, Wherever It Takes You, showing how something as simple as a ‘Like’ on Tinder can lead to amazing things.

The campaign starts with the true story of YouTubers Charles and Melanie, who met on Tinder and are now two of France’s most popular creators.

The film premieres on May 26th, just as summer begins, a time for new connections and possibilities. Charles and Melanie’s story is the second in a series of real-life Tinder success stories across Europe.

The campaign will appear on video-on-demand, outdoor ads, audio, and social media. Created with Tinder’s European agency LePub, the film shares the excitement and realness of modern dating.

“At Tinder, we know there are endless possibilities when two people connect,” said Paolo Lorenzoni, VP of EMEA Marketing. “Charles and Melanie’s story is a powerful reminder that every match holds the potential to lead somewhere unexpected and life-changing. It’s stories like theirs that show how Tinder is helping a new generation of daters find connection on their own terms.”

“This campaign celebrates the unexpected magic of modern connections. With Charles and Melanie’s story, we wanted to show how a single ‘Like’ on Tinder can spark something far greater than imagined. Creating this film was a chance to blend energy, humor, and heart – capturing what Tinder is all about: new possibilities and limitless experiences.” Bruno BertelIi, Global CEO LePub, CCO LePub Worldwide.

“We wanted to take part in this Tinder campaign because that’s where it all started for us. We wanted to show that love can happen where you least expect it, and that there are no rules, no ‘right’ or ‘wrong’ way to meet. What counts is what we build together.” Charles and Mélanie.