Todacell Expands into Europe

Mobile ad network Todacell has opened its first European HQ, in London – To drive its presence in the region, the network has hired Anthony Broadhurst as managing director, EMEA. Prior to joining the company, Broadhurst was head of mobile at digital agency Unique.

“Expanding formally into Europe is a natural progression for the company,” says Todacell founder Moshe Vaknin, “but one which could only have been done with the right team. We have no doubts whatsoever that Anthony is the right person to build that team and we are very excited to have him on board.”

The opening is the first of Todacells expansion in 2012, which will also see a expansion to San Francisco, and a HQ in Asia.