British Gas has featured long-term ambassador and five-time Olympic medallist Tom Daley in its latest advert, launching the energy provider’s ‘same day service promise.’

Created in collaboration with T&Pm and OMD UK, the hero TV spot – aired yesterday during The Great British Bake Off, and shows Daley daydreaming about the perfect dive, only to be interrupted by a British Gas technician arriving to fix his boiler.

T&Pm group creative directors Chris Clarke and Matt Moreland said: “As we head into winter, the last thing any of us want is a broken boiler, but rather than focus on the disaster it can cause, we wanted to cut through the category conventions with a playful campaign focusing on positive resolution.

“Tom Daley plays a relieved customer, but the real heroes are the British Gas engineers like Darren, who are always there to help save the day.”

This move continues Daley’s partnership with British Gas, following his role in the popular price electricity campaign last winter and the ‘Powering Home Fans’ campaign over the summer.

The campaign extends beyond TV, with high-impact out-of-home, radio, press, digital, and social activations all emphasising British Gas’s reliable response to household heating or hot water issues.

British Gas marketing director Andy Freeman added: “We understand the huge disruption and worry a broken boiler can cause. This campaign highlights our commitment to keeping the nation’s homes warm and working, providing peace of mind in times of need.”