Treatwell is making a bold return to Out Of Home advertising with an eye-catching new campaign aimed at encouraging Londoners to embrace self-care.

Running from 10th March to 6th April, this campaign marks Treatwell’s first OOH activation in four years. During this period, the brand has been focused on refining its tools for salons, further solidifying its position as “the gateway to treating yourself well.”

With 300 track billboards across the London Underground and 300 buses showcasing the campaign’s empowering message, Treatwell seeks to remind commuters that self-care isn’t a luxury—it’s a lifestyle.

Joanna Christie, Treatwell’s Chief Marketing Officer, shared her thoughts on the campaign: “We are thrilled to bring our message to the streets of London and encourage people to see self-care as part of their daily lives.

“This campaign is all about making beauty and wellness easy, accessible, and a natural part of everyone’s routine.”