Turkish operator Turkcell has launched MobilKod,
a mobile marketing service that leverages Microsoft’s Microsoft Tag mobile tagging technology. Turkcell says that MobilKod provides a mobile marketing platform for brands and advertisers to reach millions of mobile subscribers in Turkey and beyond, and to measure the performance of their campaigns.

MobilKod enables brands to create Tags. These are 2-D barcodes that can be placed on objects and printed materials. When scanned with a free mobile application (available here), they unlock an interactive mobile experience provided by the brand, such as a video, photo slide show or mobile site. As such, MobilKod enables brands to connect their products and materials in the physical world to information and interactive content in the digital world.

The MobilKod Tag Reader is available in Turkey and is available for free on all supported devices, including Android, iPhone, BlackBerry, J2ME, Symbian and Windows Mobile devices.

“As an established innovator in mobile marketing, our mission is to integrate mobile channels into the marketing mix for 360-degree marketing, as well as create additional revenues and expand mobile marketing through interactive experiences and advertising applications,” explains Turkcell CEO, Sureyya Ciliv. “In order to do that, we aim to transform mobile media into a highly responsive, measurable and interactive channel. Enterprises can use this channel to reach existing and potential customers, while measuring the rate of return from their investments via detailed reports and analyses.”

Turkcell is investing in innovative services and products, such as Location-based Services, Augmented Reality solutions, display advertising, conceptual branded ad packages, mobile TV advertising, and video advertising for companies and brands. MobilKod expands this product portfolio and provides the critical ability for brands to create and measure interactive campaigns that connect their products and services to convenient, on-the-go experiences for consumers.
“We’re excited to have Turkcell as our first mobile operator partner to extend the Microsoft Tag platform and offer additional value to brands and marketing partners,” says Brian Fleisher, senior director, product management and business development for Microsoft Tag at Microsoft . “Microsoft Tag offers a flexible mobile marketing solution, and, combined with the innovation and reach Turkcell provides, marketers have a powerful new channel for reaching their customers when and where they’re most interested.”