Twitter has expanded its partnership with cross channel ad network Httpool, after appointing the company as its official ad sales partner in India.

With the expansion, brands and ad agencies across India will be able to work with Httpool’s team in the country to leverage Twitter ad solutions, amplifying their marketing objectives.

“We are excited to partner with Twitter to bring its advertising propositions to the brands in an exhaustive market like India and look forward to helping advertisers to grow their communities, tell their story, increase loyalty and ultimately increase referrals and sales,” said Sunny Nagpal, Co-founder of Httpool India and APAC managing director.

The microblogging site already partners Httpool in 22 markets across Europe including Russia, Austria, Switzerland, Greece, Hungary, Czech Republic, and more.

“India is an important market for Twitter as a platform. We are committed to investing in revenue growth in this market and are pleased to expand our global collaboration with Httpool in India,” said Chandan Deep, head of reseller partnerships, Asia Pacific, at Twitter. “With this partnership, we look to upscale our level of service to our clients in India.”