Twitters Project Lightning Aims to Reshape Current Events

Twitter Bird Logo IRLWhile more photo- and video-based platforms have increased in popularity as social networks go, Twitter is still considered one of the best sources for real-time news and commentary on current events.

The company seems to be leaning into this strength with the revelation of its latest feature, Project Lightning, that will aim to bring a more curated and immersive experience to users looking to stay up-to-date on the latest events.

According to Buzzfeed, the feature wont appear in Twitters traditional timeline format. Instead, within the Twitter app youll be able to press a button to be taken to the events screen, where a curated screen of instant-load photos and videos will cover the key news of the day, based on a what people are tweeting about.

The Project Lightning event pages, which might be based around prescheduled events like music festivals, awards shows or sporting events, or focus on breaking news like the Arab Spring or the events in Ferguson, Missouri, will be embeddable in other websites and even in other apps, enabling users and non-users alike to access them.

Users will also be able to follow events, blending the curated tweets into their traditional timeline of tweets so they can receive better coverage of ongoing news that includes people they dont normally follow.

Theres been no news over whether events will be able to be sponsored in the same way as promoted tweets or trending topics, but given the curated and highly visual nature of the format, it seems a natural way for Twitter to expand its available ad formats.

The concept of Project Lightning was spearheaded by departing CEO Dick Costolo, but his exit from Twitter doesnt seem to have affected the announcement of the feature, which is expected to roll out later this year.

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