Twix has teamed up with grime star D Double E and influencer, Nella Rose to debut its first-ever ‘Twixmas’ anthem.

Written by D Double E and creative agency T&Pm creatives, the track features a beat by Sir Spyro.

The anthem is set to launch on TikTok on 27 December and will play throughout the ‘Twixmas’ period, spanning the days between Christmas and New Year.

The campaign includes collaborations with influencers such as Wes Nelson, Starr Kiely, Sam Craske, and The Famileigh.

These influencers will appear in ‘Glowing Up, Dressing Down’ videos that showcase how they unwind during Twixmas.

Lauren Godfrey, Mars Wrigley portfolio and media lead, said: “The unique Twixmas period reminds us that sometimes, the best gift is to simply unwind.

“We’re excited to partner with D Double E and Nella Rose to create a campaign that resonates with consumers during this unique post-Christmas period and will encourage everyone to embrace and share their simple joys at this time of year.”

The campaign was coordinated by Essence Mediacom, with PR support from Ketchum and influencer activations managed by GOAT.