Vinted has launched a new campaign showcasing the “ever-expanding pre-loved phenomenon.”

Developed in partnership with creative agency Stink Studios, the ‘Re-invited’ campaign is part of Vinted’s creative platform, ‘New Again.’

The campaign has been launched in the UK, France, Poland, and Germany.

As part of the campaign, users can take a ‘Pre-Loved Personality’ quiz to discover which of 32 personas best represents them.

These include the Negotiator, HotShot, Sneakerhead, Retroholic, Bundler, and Novelist.

Vinted’s creative director, Emma Sullivan, said: “At Vinted, we’re all about making the most of what we already have because when an item that isn’t brand new is sold, it becomes new again to the person who buys it.

“Rather than presenting people with a retrospective view of what happened on the platform last year, this campaign is about helping people understand their pre-loved personality and how they can use it to make the most out of Vinted in 2025 and beyond.”