Vinted unveils ‘New Again’ brand platform
- Wednesday, February 19th, 2025
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inted has introduced its first-ever brand platform, ‘New Again,’ designed to “strengthen its identity in the second-hand market.”
The campaign will be broadcast across TV, online, and social media in multiple European countries, including the UK, France, Spain, and Italy.
Developed in partnership with production house 100%, the campaign highlights individuals using Vinted to make money while keeping preowned items out of landfills. 
Emma Sullivan, Vinted’s creative director, stated: “The best ideas are simple, genuine, and inspiring. With ‘New Again,’ we’re shining a light on our members’ experiences and turning them into stories.”
“‘New Again’ is all about renewable joy, potential, and value. It’s a hopeful concept that will shape our brand’s creative journey for years to come.”
