Vitality has unveiled its latest campaign, Life’s Pretty Good, showcasing how its life insurance can help people live up to five years longer.

At the heart of the campaign is a vibrant 30-second film featuring Stanley, Vitality’s beloved dachshund mascot.

Running across TV, social media, and radio, the campaign challenges traditional views of life insurance and reinforces Vitality’s commitment to health and wellness.

Keith Kropman, Chief Marketing Officer at Vitality said: “Launching our campaign this week, has been a chance for us to bring to life the real and meaningful difference our life insurance has on our members. 

“The campaign focuses on Vitality’s unique approach to health and wellbeing, and how by embedding this within our insurance, we are actively demonstrating how life insurance can become an active tool for improving everyday life”. 

Liam Wilson, Creative Director at VCCP, said: “Cruising with the top down, sound up, bopping his head to his favourite tune – Stanley the Dachshund is absolutely loving life babe. Who wouldn’t want 5 more years of that?  Sign me up.”