Vodafone Business has named Marika Auramo as CEO, with effect from 1 July 2024.

Auramo, who has over 25 years of experience in the global IT industry, will also become a member of Vodafone’s Executive Committee from the same date.

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She succeeds Giorgio Migliarina, who has successfully led the telecoms giant as interim CEO.

Auramo joins from global enterprise company, SAP, where she held the position of Chief Business Officer for the EMEA region and was responsible for driving the go-to-market strategy for SAP’s product portfolio across 89 countries and for managing 14,000 employees.

She joined SAP in 1999 and held a raft of leadership roles including COO of EMEA North, Managing Director for the Nordic and Baltic region, Global COO of SAP Database and Data Management in the US, and Interim President of the EMEA region.

Vodafone Group CEO, Margherita Della Valle, said: “I am delighted that Marika will be joining Vodafone to lead our Business division, a key growth driver. She brings extensive B2B experience from the IT industry, and I look forward to welcoming her as a member of our Executive Committee.”

Auramo continued: “I am looking forward to working with Margherita and the management team and to engaging with Vodafone’s customers and partners.

“Vodafone Business has strong growth opportunities ahead – as large corporates, SMEs and the public sector look to adopt more digital tools to enhance growth and productivity – and I will be working alongside my new colleagues to capture this.”

The move comes as Vodafone recently appointed Max Taylor as its new CEO.

Taylor, who previously held the position of Chief Commercial Officer, took over from Ahmed Essam on 2 April 2024.