Vodafone is extending its 30-day free access to unlimited mobile data offer, by proactively upgrading customers who have personal Pay Monthly contracts and are registered in its systems as working for the NHS. These customers will receive a text informing them of the upgrade from 6 April. The operator has already proactively upgraded Pay Monthly customers who were flagged as vulnerable in its systems to the same offer.

The move follows the successful launch, last Friday, of the offer to 500,000 Pay Monthly customers to take advantage of 30-days unlimited data for free. Any NHS staff or vulnerable customers with personal Pay Monthly contracts who are not currently flagged on Vodafone systems and who are registered for VeryMe can still take advantage of this offer via VeryMe on the My Vodafone app.

The offer is designed to give worry-free data usage to staff working for the NHS who may not have time to take advantage of the wider customer offer. Vodafone said it continue to monitor usage of the free data offer and if network capacity allows it, will open the offer up to more customers.

“Last week we announced we were giving 30-days of unlimited free data to our most vulnerable customers and the first 500,000 customers to sign up,” said Vodafone UK CEO, Nick Jeffery. “We said we would be monitoring the feasibility of opening this up to even more customers and if we could give more capacity, we would. So today, we are proactively upgrading all private customers who are registered with us as working for the NHS to this 30-day unlimited free data offer.”