Voodoo acquires BeReal for €500m

Photo sharing app BeReal has been acquired by French app developer Voodoo for €500 million.

The move, which marks Voodoo’s continued expansion into consumer apps, will be well-positioned to maximise BeReal’s potential and capitalise on the platform’s substantial global user base, the company revealed.

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Today, BeReal has over 40 million active users across the USA, Japan, and France, with half of these users using the app at least six days a week.

As a result, Voodoo plans to invest further in the photo-sharing app renowned for its unique posting window, offering its expertise in product strategy, growth and infrastructure.

The game development company will also actively support BeReal in accelerating product development and user growth.

BeReal Founder and CEO, Alexis Barreyat, said: “BeReal achieved incredible user loyalty and growth, showing there is a universal need to share real, unfiltered experiences with close friends.

“We are very excited to bring our teams together and leverage Voodoo’s know-how and differentiated technologies to scale BeReal into the iconic social network for authenticity.”

Aymeric Roffé, currently CEO of Wizz, one of Voodoo’s social media apps, will take over as CEO of BeReal and lead the product.

Barreyat, added: “Voodoo has a proven track record of driving significant growth in mobile apps.

“Their resources and expertise will help bring BeReal on a sustainable growth path while continuing to deliver on its mission to create an authentic world that keeps you connected with the people you care about.”