Waze Launches Partner Program to Avoid Concert Traffic

MTE-Device-4 (1)
Community-based mapping app Waze has introduced a new feature that uses information from partners to help drivers avoid sudden surges in traffic caused by large scale events like concerts ending.

The Global Event Partner Program will co-ordinate with event organisers to help users account for event-related traffic, as well as enabling the partners to better communicate road information to attendees and the broader community.

Waze already monitored events like concerts and marathons to inform users about road closures, surges in traffic and other impacts, with over 4,000 events monitored using the app, but by working with partners, it will have more accurate information at hand.

In return, partners will gain custom access to Wazes traffic management technology and communications channels, enabling them to better organise their own events and monitor traffic impact in real-time.

The program is kicking off with 20 inaugural partners across North America, Eastern Europe, Asia and Latin America, including sports teams such as the Atlanta Falcons and Washington Redskins, and the Rock n Roll Marathon Series of 30 global race events, which cover New York, Mexico City and Madrid.

Waze has been expanding its links with enterprise this year, introducing partner programs for municipal organisations, broadcasters and transport companies to provide access to its traffic data in exchange for richer information to pass on to users.

Got a piece of work you want to show off to the world? Enter the Effective Mobile Marketing Awards. The final deadline for submissions is 19 August. More details here.