Weather Channel Partners with Starcom Mediavest
- Monday, December 2nd, 2013
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The Weather Channel has partnered with Starcom MediaVest Group (SMG), as it launches its weather-intelligent marketing platform WeatherFX across Europe.
Under the deal, SMG will incorporate WeatherFX into its media planning, enabling its clients to leverage weather and location data to deliver targeted messages to consumers.
“Weather touches every person, every business, every day and our science, data and technology are at the core of everything we do,” said Patrick Vogt, president of The Weather Company.
“Our WeatherFX platform takes what is arguably the most complex data set in the world and simplifies it to actionable insights for our customers. This partnership will extend the reach of TWC’s weather-intelligence marketing solutions to SMG’s clients that include brands such as Heineken, Cineworld, Autoglass, Burger King and Novartis, allowing brands to tap into the power of real-time big data weather analytics.”
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