White Bullet expands EMEA team with appointment of anti-piracy and brand safety experts

IP protection and cybersecurity company, White Bullet, has announced the appointment of a number of new members of staff to its rapidly-growing team tackling advertising-funded digital piracy.

Eleonora Guerra-Gallegos joins as Anti-Piracy and Brand Safety Director to manage and build relationships with new and existing clients. She has a wealth of experience in anti-piracy and brand safety enforcement, having worked previously at OpSec and Entura International, protecting film and TV content worldwide. She will head the team focusing on demonetisation of piracy, ‘follow the money’ enforcement, and supporting brand safety programmes with advertisers.

White Bullet also welcomes Koo Moore as Anti-Piracy and Brand Safety Manager. Moore has a Master of Laws degree in Intellectual Property and will support all enforcement and litigation and analytics programmes focused on demonetising piracy. Prior to joining White Bullet’s growing team, Moore worked at legal services firm CSC, leading enforcement and analytics services for multiple anti-piracy and brand safety clients.

Ed Birch joins as Senior Anti-Piracy Intelligence Analyst, undertaking proactive and reactive investigation into ad-funded piracy and the infrastructure supporting it, assisting rights owners and advertising clients. An experienced Intelligence Analyst, He previously worked as Lead Intelligence Analyst for Content Protection for IFPI, the trade organisation representing and working to protect the recording industry worldwide, as well as holding senior intelligence roles at Surrey Police, RAF Police and Intelligence.

“I am delighted to welcome these dynamic and ambitious individuals to our growing team,” said White Bullet CEO and Founder, Peter Szyszko. “Their backgrounds are complementary and each has a passion for intelligence, analysis, brand safety and anti-piracy.

“Our focus is of huge interest to rights owners, advertisers and policymakers. We have aggressive plans to upskill in various divisions in the coming months to meet demand. White Bullet has been hiring in the last quarter as well, taking on another senior technologist, a brand safety and gambling compliance coordinator and three additional advertising data analysts.

“I have no doubt that our clients will be delighted with their combined efforts over the coming months and years. With this growing team and our market-leading platforms, tools and technologies, we will continue to help brands, advertisers, regulators and rights owners in the ongoing fight against piracy.”

White Bullet’s platform detects piracy across multiple digital ecosystems, remaining up-to-date in real-time, and tracking advertising and financial impact – with AI and machine learning taking the strain. Its Intellectual Property Infringement Platform (IPIP) takes the profit out of intellectual property crime: It looks for IP-infringing content, examines each infringements context, and determines structural violation on a commercial scale – providing accurate piracy risk scores based on this analysis. It has already prevented millions of pounds of ad spend from funding criminal activity by collaborating with brands, advertisers, regulators and rights owners; connecting rights owners and the advertising industry with real-time data about risk, so all parties can take action.