WildTangent Signs Deal to Preload Games on EE Handsets

wild tangent sony_xperiaWildTangent has struck a deal with mobile tech firm Infomedia which will see its games preloaded on selected handsets from mobile operator, EE.

The games are ad-funded and free to play. Players can earn in-game items from sponsors. They can also buy games and pay for in-game purchases via operator billing. WildTangent games already feature on Sony Xperia devices, ASUS tablets and across the AT&T network in the US.

“This partnership with the UK’s largest network marks a significant new chapter for us,” said Sean Vanderdasson, senior vice president at WildTangent. “Partnerships with AT&T and T-Mobile in the US have enabled us to add value to their mobile experiences. Our games service delivers the best games seamlessly to users so that they can play whenever and wherever they want. The EE network is the perfect opportunity to bring our service to more mobile gamers in the UK.”