EE

EE highlights parental duties in latest 5G ad
EE

EE highlights parental duties in latest 5G ad

EE has launched a new campaign showcasing how parents often serve as unofficial taxi drivers for their children. promoting both its 5G services and the new iPhone 16 Pro and

Sidemen joins EE for nation-wide gaming event
EE

Sidemen joins EE for nation-wide gaming event

EE has announced it aims to “gamify the nation” by launching the world’s “biggest playable arcade” at Brighton Pier and Wembley Stadium on 7 September. With the participation of Sidemen

EE launches ‘Curfew’ campaign to keep families connected 
EE

EE launches ‘Curfew’ campaign to keep families connected 

EE has launched a new campaign ‘Curfew,’ which highlights how families can stay connected both in and out of the home, aligning with the summer season of going out.  Developed

EE takes over Outernet to promote ‘EE Home’
EE

EE takes over Outernet to promote ‘EE Home’

EE has announced the launch of ‘EE Home Presents: The Circus’, a live-action, immersive theatre performance designed to help users manage the chaos of the summer holidays with EE Home.

EE TV expands streaming options with YouTube app
EE

EE TV expands streaming options with YouTube app

EE has announced the launch of the YouTube app on EE TV. As a result, the telecom giant’s TV customers will now be able to access the YouTube app on

EE launches Scam Guard to protect mobile users from fraud
EE

EE launches Scam Guard to protect mobile users from fraud

EE has launched a new subscription service aimed at protecting customers from scam calls. Called Scam Guard, the service is available to EE pay-monthly mobile customers, starting at £1 per

EE anticipates ‘busiest weekend ever’ for data consumption
EE

EE anticipates ‘busiest weekend ever’ for data consumption

EE has anticipated its busiest weekend ever for data consumption amid the summer of sports. In a busy weekend for British sports, which will see England play in the Euro

EE launches AI education platform aimed at young people
EE

EE launches AI education platform aimed at young people

EE has launched a new AI education skill on its EE LearnSmart platform. In partnership with Digitas UK, the initiative aims to extend learning beyond the classroom, aiming to help

WATCH: EE tackles online hate in new Euros campaign
EE

WATCH: EE tackles online hate in new Euros campaign

EE has launched a multi-million-pound campaign highlighting all forms of online and offline hate. The campaign, which debuted during Friday’s [14 June 2024] England vs. Scotland match, showcases how fans

EE scraps all store tills with new point-of-sale tech
EE

EE scraps all store tills with new point-of-sale tech

EE has removed all fixed tills from its stores and replaced them with new cloud-based point-of-sale (POS) technology. Following a successful six-week trial in 15 stores, the move will allow

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Unlock New App Growth with OEM Advertising: Discover REPLUG’s Expert Guide

As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid

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Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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