Sir David Attenborough to help showcase 5G potential in interactive AR app

The interactive app, inspired by The Green Planet, will enable users to see ‘holographic’ video of Attenborough alongside plants and animals in their surroundings


Rita Oras AR avatar enters UK homes with EE

The Mini AR Rita, developed alongside Aircards, brings Rita Ora into the homes of UK smartphone users via web-based AR


Rita Ora delivers AR performance for EEs latest campaign

To promote the iPhone 12 Pro and EE’s Full Works plan, the ad features an AR performance from Rita Ora, where an avatar of the singer is seen dancing through London’s iconic skyline while performing her hit single ‘Let You Love Me’


Mobile and fintech hybrid network launches in the UK

On the surface, To The Moon might look like any other MVNO, but this service also features an integrated crypto wallet


EE unveils immersive 5G sports viewing service for iPhone 12

The ‘Match Day Experience’, delivered through the BT Sport app, aims to revolutionise the way people watch sports at home with video, social, and augmented reality features


EE launches child phone safety SMS service

The ‘Set Up Safe’ service, available to all EE pay monthly customers, provides parents with guidance on how they can manage their child’s online activity


EE to debut 5G-powered augmented reality dress at BAFTA Awards

EE  will debut the world’s first 5G-powered augmented reality (AR) dress live on the red carpet at the EE British Academy Film Awards 2020 on 2 February. The dress, designed by


EE and Niantic pen exclusive Harry Potter: Wizards Unite deal

EE has entered into an exclusive partnership with Niantic to provide customers with special rewards and more ways to experience the Pokémon Go maker’s latest mobile game, Harry Potter: Wizards


EE hit with £100,000 fine for breach of messaging laws

Mobile network EE has been slapped with a £100,000 fine by the Information Commissioner’s Office (ICO) for sending text messages to customers without their consent. More than 2.5m direct marketing


Industry reacts: EEs 5G launch

Today, EE’s 5G network went live in six cities across the UK, including London, Cardiff, Edinburgh, Belfast, Birmingham, and Manchester. Here, senior members of the industry give their takes on

More Stories

Video Interviews

Member Content