EE TV expands streaming options with YouTube app

EE has announced the launch of the YouTube app on EE TV. As a result, the telecom giant’s TV customers will now be able to access the YouTube app on


EE launches Scam Guard to protect mobile users from fraud

EE has launched a new subscription service aimed at protecting customers from scam calls. Called Scam Guard, the service is available to EE pay-monthly mobile customers, starting at £1 per


EE anticipates ‘busiest weekend ever’ for data consumption

EE has anticipated its busiest weekend ever for data consumption amid the summer of sports. In a busy weekend for British sports, which will see England play in the Euro


EE launches AI education platform aimed at young people

EE has launched a new AI education skill on its EE LearnSmart platform. In partnership with Digitas UK, the initiative aims to extend learning beyond the classroom, aiming to help


WATCH: EE tackles online hate in new Euros campaign

EE has launched a multi-million-pound campaign highlighting all forms of online and offline hate. The campaign, which debuted during Friday’s [14 June 2024] England vs. Scotland match, showcases how fans


EE scraps all store tills with new point-of-sale tech

EE has removed all fixed tills from its stores and replaced them with new cloud-based point-of-sale (POS) technology. Following a successful six-week trial in 15 stores, the move will allow


Interview: EE Marketing MD on a new era of BT and embracing a new identity

Mobile Marketing Magazine speaks with the Managing Director of Marketing at EE and BT Consumer Brands, Christian Thrane to discuss phasing out the BT brand, influencer partnerships and market impact,


EE Marketing MD: ‘BT’s transformation journey involved not just rebranding but redefining our business’

The Managing Director of Marketing at EE and BT Consumer Brands, Christian Thrane has revealed that the rebranding of BT was more than just a cosmetic change, rather it was


WATCH: EE teams up with footballers to launch ‘Support. It’s In Your Hands’ campaign

EE has launched its ‘Support. It’s In Your Hands’ campaign with the help of footballers Harry Kane, Mary Earps, Rachel Corsie, Sarina Wiegman, Bukayo Saka and Dion Charles. The campaign,


EE launches audience-led ‘Better Value’ campaign

EE has launched a new integrated brand campaign, Better Value, in a bid to redefine customer experience in the mobile industry. The audience-led campaign, created in partnership with creative agency

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