EE has partnered with Ellen White to unveil the former Lionesses striker’s memoir ‘UNFINISHED’, which showcases the harmful impact of online hate on the sporting careers of girls.

The campaign, in partnership with creative agency Saatchi & Saatchi London, is part of the telecoms giants ongoing commitment do foster a more secure digital environment for everyone.

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The move comes as a recent YouGov survey commissioned by EE found that 121 girls aged 13-19 in the UK give up on their journey in sport daily, with online hate playing a key part.

Some 44% added that they were subject to online hate.

White said: “Online hate isn’t just words on a screen: it breaks and stifles potential. Through my own story, I hope to shed light on the impact of cyberbullying and empower girls so they never stop doing what they love.”

As a result, White will also feature in content on EE’s LearnSmart Hub around the theme of resilience and determination, the company revealed.

EE Brand & Demand Generation Communications Director, Kelly Engstrom, added: “Our recent YouGov survey exposes a harsh and worrying truth: 121 girls give up on their sporting dreams daily, thanks to the toxic environment that online hate creates. ‘UNFINISHED’ isn’t just a book; it’s a poignant metaphor to demonstrate the damaging results of social media abuse.

“EE stands committed to eradicating online hate in all its forms, providing tools and support with EE Learn that help create a safe space so everyone can follow their passion, in sport and beyond.”