Wrexham AFC partners with Ancestry for new training wear

Wrexham AFC have announced a new partnership with Ancestry, naming the global leader in family history as the Club’s official family history partner.

As part of the deal, Ancestry’s branding will feature on the front of the Club’s 2025/26 training wear, which debuts this week on the Wrexham Down Under Tour in Australia.

The collaboration brings together two organisations rooted in storytelling and heritage: the world’s largest family history company and the third oldest professional football club.

Ancestry, which offers access to more than 65 billion historical records, a subscriber base of over 3 million people, and a DNA network exceeding 27 million users, enables individuals to uncover and share their family histories.

Wrexham AFC Co-Chairmen Rob McElhenney and Ryan Reynolds said: “Ancestry is an amazing brand and if they can help us make sense of all the Davies, Williamses and Joneses in Wrexham, the partnership will be worth it for that alone!”

Wrexham AFC CEO Michael Williamson  added:  “We’re delighted to welcome Ancestry as our new Official Club Partner now featuring on the front of the Club’s new training wear.

“As our Club anthem declares, ‘History Only Tells A Story’ and we can think of no brand which understands that better – helping to tell the stories and unlock the heritage of millions of people across the world. History and storytelling are woven into our DNA at Wrexham AFC, and we look forward to working with Ancestry to help strengthen the historical connections of not just our Football Club but of our supporters too.”

Ancestry SVP & GM US Marketing, Attica Jaques, concluded: “At Ancestry, we believe that every story – like every family – has a powerful origin. That’s why we’re proud to partner with Wrexham AFC, which exemplifies resilience, pride, and the generations that shape us. Both Ancestry and Wrexham are rooted in authentic storytelling—honouring history, preserving legacy, and spotlighting the people and communities that carry it forward. This partnership invites fans not only to discover the remarkable heritage of the Wrexham club, but also to explore their own family stories.”

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