Roblox has appointed Microsoft Xbox’s marketing chief, Jerret West as its new CMO.

According to an internal memo seen by The Verge, West will depart the gaming giant on 30 June 2024.

Jerret has held the position of CMO at Xbox since December 2019, having previously worked with the brand from 2003 to 2011 in various roles such as Global Product Manager and Director of Marketing.

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At Xbox West’s team was in charge of creating marketing plans for games, hardware and Xbox Game Pass. Following his departure, Microsoft will shuffle some of its marketing teams, with a newly expanded central gaming marketing team that will now be led by Kirsten Ward, VP of Xbox Integrated Marketing.

A snippet of the memo, written by Microsoft Gaming CEO Phil Spencer, said: “I have some news to share with all of you: Jerret West, who has served as the Chief Marketing Officer of Xbox for four and a half years, will be leaving Microsoft to join Roblox as their new CMO and Head of Market Expansion. His last day will be June 30th.

“On behalf of Team Xbox, I’d like to thank Jerret for everything he accomplished. During his time here, Jerret was instrumental in launching and growing communities like our Xbox social universe to 120 million followers strong, and product expansion like Game Pass which is now available in more than 80 countries worldwide.

“He oversaw the creation and delivery of global marketing campaigns for numerous games, platforms (console, PC, cloud) and brand moments such as this year’s momentous Xbox Games Showcase. Roblox is an important partner for Xbox, and we look forward to working with Jerret and the Roblox team to connect more people around the world through the power of play.”