Yext has announced the acquisition of Hearsay Systems, a global leader in digital client engagement for the financial services sector.

The acquisition combines Yext’s advanced digital presence management capabilities with Hearsay Systems’ compliant engagement solutions across social media, websites, text, and voice

The move will also allow multi-location enterprises to consolidate their digital marketing channels into a single platform and leverage the most extensive set of data, insights and recommendations available.

By integrating Hearsay’s social media, text, voice, and compliance features with Yext’s digital presence management and AI technology, the combined platform will offer a suite of tools for managing customer touch-points and enhancing performance across all channels, the company stated.

Additionally, Yext’s acquisition of Hearsay enhances value by enabling robust CRM integration, including with systems like Salesforce, the company revealed.

As a result, the move will synchronise contact information, track client interactions and streamline and automate workflows.

Yext CEO, Chair, Michael Walrath, said: “The close of this acquisition marks a pivotal moment for Yext. Our mission is to empower brands to connect seamlessly with their customers across all digital channels.

“With Hearsay Systems now part of Yext, we are positioned to accelerate innovation, provide unparalleled solutions, and drive growth for our customers.

“This combination represents a significant leap forward in the industry and will deliver the first platform that can manage the end-to-end customer journey from prospect to loyal customer.”