Summits Yellow

AdMob Launches Analytics

David Murphy

Mobile advertising network AdMob has announced the launch of  AdMob Mobile Analytics, which the company says delivers a comprehensive solution for understanding user behaviour and makes it easy to measure the usage of mobile websites and ad campaigns.
AdMob Mobile Analytics, which runs independent of the company's other services, can be set up in less than 10 minutes and does not require ad spend or publishing activity with the company's flagship product, the AdMob mobile advertising network. AdMob Analytics will offer businesses a free, simple solution to maximize commerce, advertising and content on the mobile Internet and to improve the overall user experience.
AdMob has invested heavily in user, device and carrier detection to fuel our statistical modelling and optimization efforts, says AdMob CEO and Founder, Omar Hamoui. We've been building some very sophisticated technologies for our own network and are now in a position to empower sites to take advantage of our engineering investments to optimize their mobile web efforts. We hope AdMob Mobile Analytics will provide a further catalyst for the growth of the mobile web.
AdMob says that AdMob Mobile Analytics will help mobile site owners understand their audience, optimize their content and improve usability. The AdMob Analytics suite allows mobile site owners to track site performance metrics such as unique visitors, duration of visit and page performance, as well as user details, including geography, operator and device specifics. This information will help mobile site owners tune their sites to the specific consumers visiting their mobile web presence. Mobile Websites can use the insights they gain from AdMob Mobile Analytics to offer consumers more of what they want and make it easier for them to find and interact with content.
The mobile web has grown significantly in the past year, thanks to device, network and billing catalysts, says Linda Barrabee, Program Manager, Wireless at Yankee Group. Analytics tools are critical for web publishers, and the availability of these solutions will assist in driving a better user experience on the mobile web.
AdMob Mobile Analytics will also provide visibility into a site's sources of traffic, including search engines, direct traffic and advertising. Combined with the ability to track conversion of the specific events and actions that the campaign seeks to drive, this will enable measurement of campaign performance. With AdMob Mobile Analytics, says AdMob, advertisers can track the success of campaigns run on any mobile ad network.
AdMob says it has leveraged its existing user identification technology and global infrastructure in building its analytics offering, which is a free service that works for any size of business and is not limited by visitors or page views.   
AdMob is accepting limited private beta sign ups for AdMob Analytics, starting today. To find out more, click here.