Drawbridge Hires Former Flurry Exec Rahul Bafna
- Wednesday, December 11th, 2013
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Cross-device advertising platform Drawbridge has appointed Rahul Bafna as its new VP of product management.
Bafna joins the company’s exec team from Flurry, where he led ad product management. Before this he was lead product manager at Google on AdSense.
Drawbridge is trying to crack the post-UDID ad targeting and re-targeting issue and says it has so far paired more than 900m users across devices without using any personally identifiable information. 
The company already works with clients such as Square and Groupon and revealed in July that some of its clients are seeing more than 100 per cent ROI.
Drawbridge recently hired another ex-Googler Kate Burns as VP sales in its new UK office.
