Verizon scraps iconic red check mark logo in new rebrand

Verizon has dropped its iconic red check mark logo in a new rebrand.

According to the telecoms giant, the new logo better reflects its name of Veritas and Horizon, allowing the logo to be used in the operator’s full name or as a standalone letter.

Subscribe to Mobile Marketing Magazine

Click here to get the latest marketing news free in your inbox every Thursday

As a result, the new logo will be rolled out across the company’s consumer, business, and network sectors.

As part of the launch, the mobile network giant has launched a new TV advert reminiscent of its iconic “Can You Hear Me Now?” campaign. Additionally, Verizon is also unveiling new advertising campaigns for myHome, the phone trade-in offer, and Spanish-language content partner ViX, which will broadcast all the Copa America matches.

Verizon Chief Marketing Officer, Leslie Berland, said: “Verizon is a strong, trusted brand that plays a critical role in people’s lives, but most of what we do is often invisible and behind the scenes. We want to make the invisible, visible.

“The new logo, design system and creative approach pull inspiration from the company’s heritage while infusing the energy, vibrancy, and experience of life-powered by everything Verizon offers.”