Verizon appoints ex-Twitter CMO as new marketing boss

Verizon has named Leslie Berland as Chief Marketing Officer, effective 9 January 2024.

Berland has over 20 years of experience in strategic and creative marketing, having held senior positions at brands such as Peloton, American Express and Twitter, where she she defined and deepened the social media giant’s influence on a global scale.

In her new position, she will lead all aspects of the American telecoms multinational’s global brand and marketing strategy, including marketing activation and creative, marketing effectiveness, consumer insights, media and strategic partnerships.

Most recently, Berland served as CMO at Peloton where she led global marketing and communications and launched a new brand identity to grow and galvanise its member community.

She said: “Verizon’s brand is at an exciting inflection point as the fundamental need for human connection has never been more critical

“What we offer today and what we’re building for the future is rooted in Verizon’s commitment to bring people closer together and enable them to thrive. I can think of no better story to tell, and I’m thrilled to join a world-class team driving growth for the business, reinvigorating the customer experience and lifting up the communities in which we serve.”

Berland will join the company’s executive leadership team and report directly to Verizon Chairman and CEO Hans Vestberg.

He added: “There has never been a more transformative time for our industry. While our networks and technology are core to realising the promise ahead, the strength of our brand is critical to delivering on our strategy and maintaining our momentum.

“Leslie has spent her career at the helm of some of the most iconic brands, transforming their marketing efforts to connect more meaningfully with customers and drive impact across channels.

“She brings a combination of creativity and business acumen that will help steer and scale our marketing strategy while capitalising on our next phase of growth.”