Verizon

Verizon scraps iconic red check mark logo in new rebrand
Verizon

Verizon scraps iconic red check mark logo in new rebrand

Verizon has dropped its iconic red check mark logo in a new rebrand. According to the telecoms giant, the new logo better reflects its name of Veritas and Horizon, allowing

Verizon brings Bridgerton to stores via AR promotion
Verizon

Verizon brings Bridgerton to stores via AR promotion

Verizon has launched an augmented reality (AR) retail activation allowing customers to live in the world of Bridgerton. The activation, which will be in around 300 Verizon stores, will give

Verizon CEO praises AI’s role in network evolution and tariff innovation
Verizon

Verizon CEO praises AI’s role in network evolution and tariff innovation

Verizon CEO Hans Vestberg has emphasised the transformative possibilities of utilising Gen AI throughout its network. While discussing the company’s Q1 performance, Vestberg revealed the telecoms giant is taking a three-step approach

Verizon enlists Beyonće for Super Bowl ad, aiming to test network limits
Verizon

Verizon enlists Beyonće for Super Bowl ad, aiming to test network limits

Telecoms giant Verizon has teamed up with Beyonće in its Super Bowl LVIII campaign to highlight the strength of Verizon’s network. The 60-second campaign, which premiered last night, features the

Verizon appoints ex-Twitter CMO as new marketing boss
Verizon

Verizon appoints ex-Twitter CMO as new marketing boss

Verizon has named Leslie Berland as Chief Marketing Officer, effective 9 January 2024. Berland has over 20 years of experience in strategic and creative marketing, having held senior positions at

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Verizon

The Met teams up with Verizon for AR art experience

The Met Unframed, developed in partnership with production studio Unit9, is a virtual art and gaming experience powered by Verizon’s 5G Ultra Wideband

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Verizon

Sony and Verizon team up to implement 5G in sports broadcasting

On 1 December, Sony Imaging Products & Solutions, Sony Mobile Communications, and Verizon collaborated to demonstrate how 5G technology and streaming can be used in live sports broadcasting. During the

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Verizon

Verizon joins forces with Snapchat on 5G innovation

Verizon has penned a deal with Snap Inc. to become official 5G innovation partners. The partnership will see the pair work together on the creation of experiences and the Snapchat

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Verizon

Verizon is selling blogging platform Tumblr to WordPress owner

Tumblr, the once-thriving blogging platform, is being sold to WordPress owner Automattic Inc. for a fraction of its 2013 asking price, according to The Wall Street Journal. In 2013, Yahoo

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Verizon

Verizon rolls out its 5G Ultra Wideband network to four more cities

Today, Verizon has followed up on its promise to expand its 5G Ultra Wideband service to four more U.S cities – Washington DC, Atlanta, Detroit, and Indianapolis. Earlier this year,

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Unlock New App Growth with OEM Advertising: Discover REPLUG’s Expert Guide

As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid

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Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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