mdex

Google: Profits and Revenues Up 17 Per Cent, Ad Clicks Up 31 Per Cent, CPC Down 11 Per Cent

Alex Spencer

Google SearchGoogle has reported net profits of $3.38bn for Q3 2013, up 17 per cent year-on-year.

Consolidated revenues for the quarter stood at of $16.86bn, again up 17 per cent, 90 per cent of which came from its advertising business.

Motorola
Seven per cent of revenues came from its Motorola Mobile manufacturing business, which Google yesterday announced it would be selling off to Lenovo, which brought in $1.24bn – down 18 per cent year-on-year.

Google reported operating losses of $384m for Motorola during the quarter, compared to losses of $152m in Q4 2012.

Looking at these figures, it's not hard to understand why Google would want to sell off Motorola: its share of total revenues continues to shrink, and this is the seventh consecutive quarter the business has reported a loss since the acquisition.

Ad clicks
Google also reported a 31 per cent year-on-year increase – and a 13 per cent quarter-on-quarter/ increase – in aggregate paid clicks.

The average cost-per-click, meanwhile, dropped 11 per cent year-on-year, and two per cent quarter-on-quarter.