Attribution analytics company HasOffers has changed name to Tune, with the company's current products – HasOffers.com and MobileAppTracking.com – being rolled up under the larger parent name.
The Seattle-based company creates Software-as-a-Service (SaaS) products designed to help marketers manage performance advertising relationships across mobile and desktop. In the past year, it has doubled in size to more than 200 employees across six offices worldwide, and predicts it will see 100 per cent revenue growth in 2014.
"We've known for a couple of years that we needed to find a new name for our company to better differentiate our products while also giving us room to grow alongside the fast moving mobile marketing ecosystem," said Peter Hamilton, CEO of Tune. "We chose Tune because it resonates perfectly with what we help marketers do across our products. Maybe even more importantly, we wanted something that would be really fun and creative for our people and our clients."
Lucas Brown, co-founder and chief product officer said of the name change "We hope that Tune communicates our promise to make mobile marketing better for everyone, from mobile marketers of gaming studios, entertainment companies, retailers, and name brands, to ad networks, retargeting providers, ad agencies, and major publishers. We're here to help drive the industry forward with innovative and scalable technology."