International music streaming service Deezer has partnered with Horyzon Media to sell display advertising space across its desktop, mobile and tablet apps.

Horyzon, the display advertising arm of multichannel marketers Solocal Group secured the exclusive contract following a competitive pitch and will support Deezers digital advertising sales across Europe, excluding France.

Deezer currently has 16m active users, 5m of them paying subscribers, in more than 180 countries, and hosts 30m tracks for streaming. Horyzon will use the various formats Deezer can offer, such as masthead, homepage takeover, sponsored cards and audio break ads, to deliver localised and targeted campaigns to its users.

“Were delighted to partner with Solocal Groups Horyzon Media to allow both agencies and advertisers to easily benefit from the Deezer advertising solutions across the whole of Europe outside of France,” said Quentin Charriaut, international ad sales manager at Deezer. “While Deezer is a truly global streaming service, we believe that a successful advertising roll-out strategy requires a local approach.”

“Were delighted to have been chosen by Deezer to support its digital advertising strategies across Europe,” said Adrien Lepage, global sales director at Horyzon Media. “This popular and widely used platform, combined with our over 10 years experience with display, mobile, native, and programmatic advertising, will ensure that brands and agencies will maximise their ad spend and reach local audiences which are most relevant to them.”