Programmatic Lunch

TomTom Integrates Nike+ Support into Wearables

Tim Maytom

tomtom sports app and watchNavigation hardware manufacturer TomTom has furthered its partnership with Nike, integrating support for the company's Nike+ fitness tracking app into its Multi-Sport GPS and TomTom Runner sport watches.

Through the app, users can track their progress, challenge friends and share their successes with the Nike+ running community, and earn NikeFuel rewards. TomTom's sports watches support multiple mFitness platforms, and enables users to automatically sync activities across multiple apps and platforms including RunKeeper, MapMy Fitness, Jawbone and Stava.

"This is the next step in a partnership with Nike that began in 2011 with the launch of the Nike+ Sportwatch, which was powered by TomTom," said Corinne Vigreux, managing director and founder of TomTom Consumer. "We're excited to add an industry-leader like Nike+ to the list of platforms available to TomTom users."

"Whether it's an athlete's first or fastest run, Nike+ has been there to provide inspiration and information to motivate all runners," said Adam Roth, vice president of Nike global running brand marketing. "Together with best-in-class partners, we can now deliver these experiences to even more runners, regardless of where they run or the device they prefer to run with.

"These partnerships are all about the runner – giving him or her even more ways to access the benefits of being a Nike+ Running member."