Programmatic Lunch

2018 Effective Mobile Marketing Awards shortlist revealed

David Murphy

The shortlist for the 2018 Effective Mobile Marketing Awards has been announced. There are over 100 shortlisted campaigns across 28 categories. The winners will be announced at an Awards Ceremony in London on 15 November. To reserve your place at the Awards Ceremony, click here.

Most Effective Mobile-first Service
Debenhams, Mobify and Sapient – Debenhams Mobify Progresssive Web App
Merck Animal Health and Creative Digital Agency – My Vet Offers
The Bridge Digital, News UK – The Times and Sunday Times v-Studio

Most Effective B2C App
Adnams and Immersive Studios – The Adnams Ghost Ship Game Campaign
Argos and Apadmi – My Argos Card App
Domino’s Pizza UK & ROI and Future Platforms – Domino’s Pizza UK & ROI Apps
TrustedHousesitters – TrustedHousesitters App

Most Effective B2B App
Chrome River Technologies – Chrome River Expense
Cisco – Cisco Live 2018
Domino’s Pizza Group and Future Platforms – Domino’s Pizza Drivers’ App and Dashboard
IBM and Kaon Interactive – IBM Interactive Product Catalogue
Sky, Domestic & General, Rufus Leonard and Pocket App – Sky Protect Engineers’ App

Most Effective Chatbot Solution
Lego, S4M and Carat – Taking the Chat out of the Bot
Roadshow and Isobar Australia – American Assassin
Udacity and Passage AI – Online Enrolment Campaign
Walkers and AnalogFolk – Walkers Win Live

Most Effective Launch Campaign
Kwiff and Total Media – It's Perfectly Normal. Until it's Kwiffed
Mozilla and Fetch – The New Firefox: Fast for Good
Royal Caribbean International, Weve and Mindshare – A Smooth Sailing Launch

Most Effective CRM Campaign
Adnams and Immersive Studios – The Adnams Ghost Ship Game Campaign
Argos and Apadmi – My Argos Card App
Taxify and CleverTap – Taxify CRM Campaign
TrustedHousesitters – TrustedHousesitters App

Most Effective In-app Advertising Campaign
BitMango and Leadbolt – Mobile Playable Ads for Word Cookies App
Disney XD and OMD – Global Rovio Duck Tales Campaign created by Venatus
Hewlett Packard Enterprise and Digitas – Yeasayers Game
Kongregate and Fyber – Bit Heroes Launch Campaign
Lego, S4M and Carat – Taking the Chat out of the Bot
Timberland, GroundTruth and Vizeum – Flex in the City

Most Effective Integrated Campaign
American Airlines, Mobsta and Mediacom – Brand Campaign
Disney XD and OMD – Global Rovio Duck Tales Campaign created by Venatus
Mozilla and Fetch – The New Firefox: Fast for Good
Oreo, Blis and Carat – Oreo: Cookie Quest
The Telegraph and Fetch – Words Chosen Well

Most Effective App Install Campaign
Band and M&C Saatchi Performance– Band UK Launch
BitMango and Leadbolt – Mobile Playable Ads for Word Cookies App
NBC Universal (hayu) and Yodel Mobile – App Store Optimisation and Discoverability Campaign
Pixelberry Studios and Bidalgo – App Install Campaign
Seasun Games and Taptica – Seasun Games Wins the Battle for Consumer Attention

Most Effective Location Campaign
American Airlines, Mobsta and Mediacom – Brand Campaign
Curry’s PC World, GroundTruth and Blue449 – Curry's PC World Prospecting and Retargeting campaign
McLaren Automotive, Blis and DCT8 – McLaren Automotive Europe Campaign
Sony Pictures, S4M and IPG Mediabrands – Going from the Small Screen to the Big Screen
Timberland, GroundTruth and Vizeum – Flex in the City
Volvo, Mobsta and Mindshare – V40 Dealer Support Campaign

Most Effective Programmatic Buying Campaign
Digital Remedy – 2017 Holiday Campaign
Hawaiian Tropic, Wavemaker and Xaxis – Hawaiian Tropic Short-form Video Campaign
New Look and Criteo – Customer Acquisition Beta
Pernod Ricard, S4M and Factual – Pernod Ricard Drive-to-store Airport Geotargeting Campaign

Most Effective Brand Campaign
American Airlines, Mobsta and Mediacom – Brand Campaign
Hawaiian Tropic, Wavemaker and Xaxis – Hawaiian Tropic Short-form Video Campaign
Leicht and Doorboost – Collection 2018 Brand Partner Campaign
The Telegraph and Fetch – Words Chosen Well
Tito’s Handmade Vodka – Tito’s Tailgate

Most Effective Social Campaign
Auto Trader – #AutoTraderGoals
Samsung and Moburst – Galaxy Apps N. America Campaign
Tado – Antarctica: #NoPlanetB
Tito’s Handmade Vodka – Be a Giver, Raise a Tito's

Most Effective Use of Video
Hawaiian Tropic, Wavemaker and Xaxis – Hawaiian Tropic Short-form Video Campaign
McLaren Automotive, Blis and DCT8 – McLaren Automotive Europe Campaign

Most Effective Performance Marketing Campaign
Britvic (Pepsi Max), Weve and OMD – Maximum Taste. No Sugar. Simple
Pixelberry Studios and Bidalgo – App Install Campaign
Samsung and Moburst – Galaxy Apps N. America Campaign

Most Effective Augmented Reality/ Virtual Reality Campaign
Cisco and Kaon Interactive – Cisco 3D Interactive Catalogue in AR at Cisco Live
Kim Products and Midwest Immersive – Fashion Designer Snap AR Lens
Magnum Singapore, Blippar and Mindshare – Make My Magnum Through Augmented Reality
Takis and OmniVirt – Are You Takis Enough?

Most Effective Cross–screen Campaign
BBC News and Urban Airship – Royal Wedding Weekend BBC News Rich Notifications
Oreo, Blis and Carat – Oreo: Cookie Quest
Mubaloo – The World’s First Alexa-powered, Interactive Ad Unit
MGM and Publicis Sapient – PlayMGM
The Telegraph and Fetch – Words Chosen Well
Very.co.uk and Fetch – Winning the Christmas Retail Race on the Second Screen

Most Effective Messaging Campaign
BBC News and Urban Airship – Royal Wedding Weekend BBC News Rich Notifications
Britvic (Pepsi Max), Weve and OMD – Maximum Taste. No Sugar. Simple
E.On and Urban Airship – Mobile Engagement Campaign
France Televisions and Urban Airship – 2017 Elections: Franceinfo App
Lane Bryant and Vibes – Swipe to Reveal Campaign
McCain Foods, Weve and Capture – Motivating Mums Down the Frozen Aisle with Mobile Data

Most Effective RCS Campaign
Express and 3C Interactive – Express RCS Program
Walgreens and 3C Interactive – Text2Clip RCS Program

Most Effective Email Campaign
Mercedes–Benz Brampton and DigDev Direct – Match Your Down Payment Event
Odeon and Adeptiv – Odeon Blockbuster Movie Strategy

Most Innovative Campaign
American Airlines, Mobsta and Mediacom – Brand Campaign
BBC News and Urban Airship – Royal Wedding Weekend BBC News Rich Notifications
Marmite and AnalogFolk – Marmite TasteFace
Mubaloo – The World’s First Alexa-powered, Interactive Ad Unit
Oreo, Blis and Carat – Oreo: Cookie Quest
The Body Shop and Urban Airship – Forever Against Animal Testing Mobile Wallet Pass

Most Effective Use of Data
Cisco – Cisco Live 2018
McCain Foods, Weve and Capture – Motivating Mums Down the Frozen Aisle with Mobile Data
McLaren Automotive, Blis and DCT8 – McLaren Automotive Europe Campaign
MGM and Publicis Sapient – PlayMGM
Royal Caribbean International, Weve and Mindshare – A Smooth Sailing Launch
Shell Fuels and Factual – Closing the Online to Offline Data Loop

Most Effective Anti–fraud solution
Forensiq – Mobile and In-app Fraud Prevention Tool
Machine Advertising – Stop Fraudulent App Installs

Most Effective Retail/FMCG Campaign or Solution
Argos and Apadmi – My Argos Card App
Curry’s PC World, GroundTruth and Blue449 – Curry's PC World Prospecting and Retargeting campaign.
La Redoute and Criteo – Adaptive Revenue Optimisation
Merck Animal Health and Creative Digital Agency – My Vet Offers
Oreo, Blis and Carat – Oreo: Cookie Quest
Very.co.uk and Fetch – Winning the Christmas Retail Race on the Second Screen

Most Effective Charity Campaign or Solution
Global – Make Some Noise Competition Entry with Donation
The Body Shop and Urban Airship – Forever Against Animal Testing Mobile Wallet Pass

Most Effective Travel & Tourism Campaign or Solution
American Airlines, Mobsta and Mediacom – Brand Campaign
Royal Caribbean International, Weve and Mindshare – A Smooth Sailing Launch
The Richards Group and GumGum – Go RVing 2018 Campaign

Most Effective Entertainment Campaign or Solution
BBC News and Urban Airship – Royal Wedding Weekend BBC News Rich Notifications
Blizzard and Sublime – Creating a Storm with Blizzard
Sony Pictures, S4M and IPG Mediabrands – Going from the Small Screen to the Big Screen

Most Effective Automotive Campaign or Solution
Autoweek and Marfeel – Driving Mobile Optimisation for Autoweek
McLaren Automotive, Blis and DCT8 – McLaren Automotive Europe Campaign
British Automotive Polska, Selectivv and Value Media – Land Rover Geotrapping Campaign
Honda, GumGum and RPA – Honda Odyssey Model Year 18
Volvo, Mobsta and Mindshare – V40 Dealer Support Campaign
Suzuki, Waze and the7stars – Suzuki Saturdays on Waze

Congratulations to everyone who has made the shortlist. To reserve your place at the Awards Ceremony, contact [email protected]  or call him on +44 (0)7769 674824